mdash creative
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Copywriting & project management
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mdash creative * Copywriting & project management *
Your Copywriting + Project Management One-Two Punch
MAEVE GINSBERG
The ready-for-takeoff freelancer you've been looking for, primed to jump in for the strategy-driven, systems-oriented collaboration you've been dreaming of.
What I do
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From websites to white papers, I write with intention. I pride myself on my empathetic writing style – as well as my data-driven methods.
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Great content needs to land in the right place. Let's nail your positioning and execution to get your product in front of soon-to-be raving fans.
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Good marketing is nothing without a great workflow. Whether you have one already or need one built, I'm here to help it all get done.
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Know who you are but not sure how to say it? I'll ensure every piece of content you put out – written by me or not! – is thoroughly in line with a clear brand style.
Who I am
I’ve been in content for 9+ years. I’ve worked at an agency, on an in-house team, and as a freelancer. I’ve written almost every type content, across industries, for start-ups and corporations alike. I’ve written websites off of five bullet points and blogs from five-page briefs. I’m just as familiar with SEO as I am with Asana project building. You get the point.
I’m a freelancer because I love being able to collaborate with smart people with great ideas – and I treasure creative (and logistical) freedom. And I really love the process of getting to know a brand. This is why I've had most of my clients for years: I thrive as an embedded employee. The more I get to know a brand, the better my work is.
My MO as a freelancer always has been and always will be: do cool shit with cool people. It’s why I don’t fixate on a particular niche or content type. Because there is always a cool brand to be born, product story to tell, or stupidly brilliant ad to create. And I want to be part of that.
Featured Work
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![Social media graphic with three speakers and questions about recognition's impact on turnover and retention, including skills and new hires.]()
Workhuman iQ
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![Light blue background with pills floating around. Text reads, 'What Are Psychobiotics, Anyway? Get the top 5 things to know about psychobiotics.']()
Top 5 Things to Know About Psychobiotics
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![A woman and a young girl in a kitchen making a face with vegetables; the woman holds cherry tomatoes as eyes and the girl uses a green vegetable for a nose.]()
How to improve gut health
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![Close-up of a hand with painted green nails and a purple background, with a blue speech bubble containing the text '1 → What's your role?'. There are also green and purple abstract shapes and lines in the background.]()
Survey School 2: How to maximize survey response rates
Why you NEED mDASH
ExperienceD
9+ years in content marketing in every working configuration you can imagine. I’m flexible in every sense of the word: niche, content type, team dynamic, and even time zone (within reason, of course).
Strategic
Data-driven, conversion-focused copy. The confluence of creative and strategic is my happy place. I’m here to delight and convert. I pull from my background in SEO and UX-focused writing to craft copy that resonates.
Relationship-Driven
An open line of communication is the backbone of a strong freelance relationship. I pride myself on being easy to work with – efficient and on time. If something won’t work, I’ll tell you (and why!), and I won’t take on work that I don’t think is a good match.
Dedicated & authentic
Process is everything. I care about doing things right. That means prioritizing primary sources, turning work in on time, and sticking to both my own and my client’s values. If I find inefficiencies, you can bet I'll propose (reasonable) tweaks to make it better for everyone.
